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https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/five-low-cost-tech-tools-further-your-mission
Five Low-Cost Tech Tools That Further Your MissionCamp operates as a business, when we all know it is more. In order to focus on what matters at camp, it is crucial that camp operations run without friction. That means adopting the best business...
https://www.acacamps.org/blog/aca-visits-white-house-talk-about-outdoor-opportunities-youth
ACA Visits the White House to Talk About Outdoor Opportunities for YouthOn Thursday, November 17, the American Camp Association (ACA) was honored to participate in a White House meeting on opportunities for youth to experience the outdoors in collaboration with the...
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/blog/why-we-choose-be-aca-accredited-what-it-takes
Why We Choose to Be ACA-accredited and What It TakesThe directors and staff of Geneva Glen Camp (Indian Hills, Colorado), have always approached the triennial ACA visit anticipating a very upbeat and affirming experience! Our...
https://www.acacamps.org/news/hot-topic/child-protection-improvements-act-becomes-law
Child Protection Improvements Act Becomes LawOn Friday, March 23, President Trump signed the omnibus spending package, which included provisions for the Child Protection Improvements Act (CPIA). The new law enables organizations serving...
https://www.acacamps.org/article/campline/droning-important-resources-use-drones-camp
Droning On — Important Resources for the Use of Drones at CampDrones are a great tool for camps, both for use in programming and in collecting valuable footage of your property for use in a camp marketing video. Relatedly, some camps find themselves in the...
https://www.acacamps.org/article/campline/operational-change-aca-accreditation
Operational Change to ACA AccreditationAfter evaluation of the implementation of the Operational Change that occurred in nine of the twenty-three local areas in ACA in 2016, it was determined that all additional local areas will be...