https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start

Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...

https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire

We live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...

https://www.acacamps.org/article/campline/basics-online-reputation-management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...

https://www.acacamps.org/resources/research-reports-summaries-data-maps

All the data from all the research.

https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/camping-magazine/let-your-research-flag-fly-how-magnify-your-camp-story-research

In one of her 2010 commentaries in Camping Magazine, former American Camp Association CEO Peg Smith reflected on her conversations with award-winning researcher Marge Scanlin nearly a decade...

https://www.acacamps.org/article/parents/new-thinking-needed-helping-kids-avoid-or-cope-homesickness

ANN ARBOR, MI 2010 — A new report urges parents and children's doctors to change their thinking about homesickness among children, to see it as a nearly universal but highly preventable and treatable...

https://www.acacamps.org/article/camping-magazine/architecture-culture-kindness

Eden Village Camp, the Jewish farm-to-table sleepaway camp in Putnam Valley, New York, has an unusual business plan: to "be the camp we wish to see," borrowing from Ghandi's quote encouraging us to "...

https://www.acacamps.org/blog/camp-evaluation-capacity-its-about-quality

Hi everyone!  Thanks for joining us as we dive a little deeper into the Research 360 circle; specifically, the part of the circle we are calling "local camps'...