https://www.acacamps.org/research/special-projects/leadership-pathways-project

This three-year grant program is designed to foster evidence-informed planning, testing, and improving initiatives to increase access to and engagement in counselor-in-training (CIT) programs and...

https://www.acacamps.org/research/help-camp-research/research-evaluation-advisory-committee

The Research and Evaluation Advisory Committee (REAC) has the charge to "advise and support the research and evaluation functions of the Association as it serves to develop and enhance knowledge...

https://www.acacamps.org/events-education/online-learning/recorded-webinar/demystifying-google-analytics-discovering-what-really-matters-your-digital

Albert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”.  While there are many elements of your marketing execution and internet...

https://www.acacamps.org/resources/directions-youth-development-outcomes-camp-experience

Research done to determine the outcomes of the camp experience as expressed by parents and children.

https://www.acacamps.org/article/camping-magazine/easy-one-two-three-using-data-advance-equity-your-camp

Whenever we’re brought on board to support a camp in creating a greater sense of inclusion and belonging within its community, almost always, one of the first things we’re asked is, “How do we even...

https://www.acacamps.org/events-education/online-learning/recorded-webinar/five-minute-marketing-plan-designing-your-blueprint-success

You know you should have a written marketing plan but can’t seem to find the time, energy or know-how to pull it together. Problem solved! In this fast-paced program you will create a ready...

https://www.acacamps.org/article/camping-magazine/marketing-advertising-2021-are-you-tower-records-or-spotify

As the chief marketing officer for the American Camp Association (ACA), I get to serve the field of camp and camp professionals who, in turn, empower the lives of children and youth in countless ways...

https://www.acacamps.org/blog/how-camps-include-character

ACA built a survey to learn more from the field about how character already shows up at camp. In this blog, we share results from the survey and what we are learning so far

https://www.acacamps.org/blog/whats-impact-gender-inclusive-cabins-campers-friendships

That question was one that I and my collaborator Leila Bighash sought to help answer in our...

https://www.acacamps.org/blog/what-know-about-demographic-evaluation-questions-how-make-them-count-part-1

Wheewww! Summer is about over, if not over for most camps, which means that it's time to reflect on another eventful and exciting season. Along with a bit of a breather, this time of year brings lots...