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https://www.acacamps.org/article/camping-magazine/search-marketing-web-drive-new-camper-enrollment-alternative-businesses
Search Marketing on the Web — Drive New Camper Enrollment and Alternative BusinessesThe quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing...
https://www.acacamps.org/article/camping-magazine/teaching-skills-children-need-succeed
Teaching the Skills That Children Need to SucceedIn his book Homesick and Happy, child psychologist Michael Thompson, PhD, describes the dilemma that faces so many of today’s parents. “I have spoken with many parents, who, out of the...
https://www.acacamps.org/article/camping-magazine/parent-study-suggests-strategies-effective-use-camp-research
Parent Study Suggests Strategies for Effective Use of Camp ResearchThe question is often asked, “So now that we have this research, how can I tell parents about it?” A fair question. Directors and camp administrators require action plans rather than theories and are...
https://www.acacamps.org/article/camping-magazine/welcome-digital-cabin-how-new-technologies-can-deliver-better-summer-experience
Welcome to the Digital Cabin: How New Technologies Can Deliver a Better Summer ExperienceTechnology and camping? Hearing those two words together often sparks ire among camp management. “We don’t allow our kids to use techie toys!” you declare. Of course, unless you run a computer camp,...
https://www.acacamps.org/resources/accredited-camp-sign-symbol-excellence
The Accredited Camp Sign: A Symbol of ExcellenceTips for Sign Display Repetition aids understanding. Create the impression that you value what is represented by this sign, because you do! Displaying one or two signs in your camp isn’t enough...
https://www.acacamps.org/resources/tell-world-your-camp-aca-accredited
Tell the world your camp is ACA-accredited!
https://www.acacamps.org/resources/accreditation-talking-points-parents
Accreditation Talking Points - For ParentsHave you been asked to address your local PTA? Or your town’s Rotary Club? Do you need some talking points to help you in your presentation about the value of camp—to share the message with parents...
https://www.acacamps.org/resources/marketing-value-camp-experience
Marketing the Value of the Camp ExperienceCamp directors and camp staff know intuitively what camp provides for youth. We have sought for words and the solid research to back up what we know in our hearts happens in the magic of the...
https://www.acacamps.org/resources/aca-accreditation-key-messages-media
ACA Accreditation: Key Messages for the MediaIncorporate these messages everywhere you can – on the phone, in camp tours, camp fairs, in all print literature, videos, website – everywhere! The Value of ACA Accreditation ACA...
https://www.acacamps.org/resources/aca-accreditation-key-messages-parents
ACA Accreditation: Key Messages for ParentsSpecial Note: When referring to your ACA-Accredited® camp status in brochures, letters and video tapes, please use the following copy to describe accreditation: Fun And Safety — ACA...