https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start

Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...

https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire

We live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...

https://www.acacamps.org/article/campline/basics-online-reputation-management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...

https://www.acacamps.org/article/campline/medication-management-13-common-questions-camps-their-answers

Each spring, the American Camp Association (ACA) experiences an increase in the number of questions from camps regarding the management and administration of medication at camp as they plan for their...

https://www.acacamps.org/article/campline/electronic-medical-records-camp-setting-hipaa-considerations

One of the pervasive considerations with electronic medical records (EMR) is protecting the privacy of the individual. People seem to get very nervous about security issues with electronic records,...

https://www.acacamps.org/resources/visas-international-staff-campers

Annually, nearly 30,000 international students provide cultural exchange as staff at camps in the United States.  International campers also provide an important aspect of cultural exchange as...

https://www.acacamps.org/resources/research-reports-summaries-data-maps

All the data from all the research.

https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/camping-magazine/five-low-cost-tech-tools-further-your-mission

Camp operates as a business, when we all know it is more. In order to focus on what matters at camp, it is crucial that camp operations run without friction. That means adopting the best business...