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https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/protect-your-camp-your-campers-your-staff-unspeakable
Protect Your Camp, Your Campers, and Your Staff from the UnspeakableIt’s 6:27 a.m. on a sunny Tuesday morning. There you are, comfortably seated at your desk, ready for another great day, when you are called for assistance by a counselor to the health center. Upon...
https://www.acacamps.org/article/camping-magazine/no-reservations-needed-please-be-seated-five-course-staff-training-smorgasbord
No Reservations Needed! Please Be Seated for a Five-Course, Staff-Training SmorgasbordDuring the spring of each year, many camp directors are faced with what can seem to be an overwhelming task of planning for staff training. While it is tempting to use the same "recipes" from...
https://www.acacamps.org/article/camping-magazine/martin-his-friends-counseling-skills-effect-change-camp
Martin and His Friends: Counseling Skills that Effect Change at CampMartin was sitting in the office of the boys' head counselor again. He'd been playing "Ga Ga" when another camper got him out. In what had quickly become an all-too-typical response for nine-year-old...
https://www.acacamps.org/blog/creating-craters-chasing-comets-three-days-science-fun
Creating Craters and Chasing Comets — Three Days of Science and FunNestled on the banks of the Guadalupe River, in the heart of the Texas Hill Country, is Mo-Ranch. A summer camp, conference center, and oasis of beauty. I imagine we could all describe our sites...
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/blog/thank-you-helping-change-childrens-lives
Thank You for Helping to Change Children's LivesAs the holiday season approaches, we at the American Camp Association (ACA) realize we have many reasons to be grateful. In the camp world, there are so many people who make an impact, and we are...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/article/camping-magazine/courage-not-comfort-part-ii
Courage, Not Comfort! Part III am back with Part 2 of our conversation about fund-raising — although I am sure some of you were hoping I would forget! Not a chance. Now we get to the fun part, the rewarding part, and, of course...