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https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/does-your-camp-reinforce-resist-or-relieve-gender-stereotypes
Does Your Camp Reinforce, Resist, or Relieve Gender Stereotypes?Can you believe that sexist practices and beliefs remain entrenched in camps, even in this day and age? Although we have made great strides over the last decade to eradicate overtly sexist behaviors...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/article/camping-magazine/yes-only-means-yes-until-something-better-comes-along-making-camp-best-offer-gen-z-staff
Yes Only Means Yes Until Something Better Comes Along: Making Camp the Best Offer for Gen Z StaffStaff sign a contract, then inform you the week before camp begins that they won’t be coming after all. Or staff commit to working the entire season only to tell (not ask!) you they are leaving for...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/article/camping-magazine/project-real-job-moving-forward-together
Project Real Job — Moving Forward TogetherIn the early ’80s, I graduated from high school and made a simple but life-changing decision. It was May and I hadn’t yet made plans for the summer. My mom encouraged me to call my former camp...
https://www.acacamps.org/blog/why-we-choose-be-aca-accredited-what-it-takes
Why We Choose to Be ACA-accredited and What It TakesThe directors and staff of Geneva Glen Camp (Indian Hills, Colorado), have always approached the triennial ACA visit anticipating a very upbeat and affirming experience! Our...
https://www.acacamps.org/blog/campwire-episode-8-importance-working-camp
CampWire Episode #8 - The Importance of Working at CampIn the eighth episode of ACA's podcast, CampWire, Deb Jordan and Kim Aycock discuss why it is important to work at a camp, and some of the things camps are doing successfully to recruit...
https://www.acacamps.org/article/camping-magazine/meeting-minds-camp-directors-higher-ed-college-students
A Meeting of the Minds: Camp Directors, Higher Ed, and College StudentsCamps need staff to run their programs; colleges/universities have various requirements for students regarding coursework and internships; and students are usually pulled between what they want to do...