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https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/take-your-horse-camp
Take Your Horse to CampAnother way to increase usage at camp facilities is to allow people to bring their own horses to camp. Both youth and adults will have this interest and appreciate having a location to camp with...
https://www.acacamps.org/article/camping-magazine/riding-programs-camp-enrichment-different-kind
Riding Programs at Camp: Enrichment of a Different KindHorseback riding has deep roots in the history of American summer camps, but stereotypical images of the expense and elitism of riding may get in the way of a full appreciation of the benefit and...
https://www.acacamps.org/article/camping-magazine/success-horses-success-life
Success With Horses = Success With LifeW.L. Lorimer, founder of Lorimer Family Camps, included the cavalry style of horsemanship along with the athletics, aquatics, and outdoor skills that were the basics for all camps in the early 1900s...
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/article/camping-magazine/locating-working-effectively-supervising-physician-nurse-practitioner
Locating and Working Effectively with a Supervising Physician/Nurse PractitionerCamp professionals are well aware of the critical need to have a medical professional associated with the camp's health services. This professional typically provides direction when questions arise...
https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff
The Impact of Technology and Social Media on Camp StaffMiles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...
https://www.acacamps.org/article/camping-magazine/expanding-reach-camp-through-schools
Expanding the Reach of Camp through SchoolsMy oldest child, Jane, once said she wished camp could be all year. Naturally, I asked her why, and she said, “We get to do everything at camp — when we hike in the woods, the camp staff tells...