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https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/blog/research-360-quality-vs-outcomes-smackdown
Research 360: The Quality vs. Outcomes SmackdownIf you've been following this blog you know that the Research 360 goal is to build camp evaluation capacity. Thus far I've described what...
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/blog/campwire-episode-7-inclusion-camp
CampWire Episode #7 - Inclusion at CampIn the seventh episode of CampWire, ACA's President/CEO Tom Rosenberg talks with Niambi Jaha-Echols about inclusion and cross-cultural agility.
https://www.acacamps.org/article/camping-magazine/indigenous-instructional-programming-camp-professionals
Indigenous Instructional Programming for Camp ProfessionalsCamp professionals are taking a greater interest in the concept of allyship, a process of unlearning and re-evaluating whereby those in positions of privilege attempt to adopt a stance...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/blog/campwire-episode-8-importance-working-camp
CampWire Episode #8 - The Importance of Working at CampIn the eighth episode of ACA's podcast, CampWire, Deb Jordan and Kim Aycock discuss why it is important to work at a camp, and some of the things camps are doing successfully to recruit...
https://www.acacamps.org/blog/happy-campers-how-camp-relationships-promote-social-emotional-learning
Happy Campers: How Camp Relationships Promote Social and Emotional LearningYoung people are diverse and dynamic, and they have myriad pathways to success. Unfortunately, youth development research often highlights watered-down averages of sample sets that offer limited...
https://www.acacamps.org/blog/campwire-episode-9-camp-resarch-laurie-browne-jim-sibthorp
CampWire Episode #9 - Camp Resarch with Laurie Browne and Jim SibthorpIn the ninth episode of CampWire, ACA's director of research Laurie Browne talks with another researcher, and longtime camp friend, Jim Sibthorp about ACA's 5-year research study.