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https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/article/camping-magazine/yes-only-means-yes-until-something-better-comes-along-making-camp-best-offer-gen-z-staff
Yes Only Means Yes Until Something Better Comes Along: Making Camp the Best Offer for Gen Z StaffStaff sign a contract, then inform you the week before camp begins that they won’t be coming after all. Or staff commit to working the entire season only to tell (not ask!) you they are leaving for...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/article/camping-magazine/project-real-job-moving-forward-together
Project Real Job — Moving Forward TogetherIn the early ’80s, I graduated from high school and made a simple but life-changing decision. It was May and I hadn’t yet made plans for the summer. My mom encouraged me to call my former camp...
https://www.acacamps.org/article/camping-magazine/meeting-minds-camp-directors-higher-ed-college-students
A Meeting of the Minds: Camp Directors, Higher Ed, and College StudentsCamps need staff to run their programs; colleges/universities have various requirements for students regarding coursework and internships; and students are usually pulled between what they want to do...
https://www.acacamps.org/article/camping-magazine/signing-dotted-line-commitment-two-way-street
Signing on the Dotted Line: Commitment Is a Two-Way StreetCongratulations! You committed to working at camp this summer, and the director and/or team who hired you have been anticipating your arrival since you signed on the dotted line! It is completely...
https://www.acacamps.org/blog/take-time-hug-your-staff-summer
Take Time to "Hug" Your Staff This SummerAs the summer of 2018 is getting underway, it is evident that this has been another challenging hiring season for many of you. It is likely there are camps out there still looking to hire for a few...
https://www.acacamps.org/advertise/campwire-podcast-sponsorship
CampWire Podcast SponsorshipCampWire, ACA’s channel for in-depth conversations with camp and youth development experts, has 5,000 total downloads and almost 400 downloads per episode.