https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start

Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...

https://www.acacamps.org/article/camping-magazine/building-healthy-camp-strategies-worked

A Healthy Camp Community Three years ago, the camp community placed a capstone on a significant accomplishment by completing the largest, most comprehensive study of camp-related injuries and...

https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire

We live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...

https://www.acacamps.org/article/campline/basics-online-reputation-management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...

https://www.acacamps.org/article/camping-magazine/risk-management-privacy-security-risks

The right to privacy is well established in the legal system of the United States. As citizens of the United States, we expect that our right to privacy will be respected. Virtually all businesses...

https://www.acacamps.org/article/campline/aca-camp-crisis-hotline-annual-review-2014

These are just some of the actual calls received this year by the American Camp Association (ACA) Camp Crisis Hotline. Since 1985, ACA has been providing crisis support to camps through a...

https://www.acacamps.org/resources/crisis-communications-handbook-templates-sample-forms-letters

Take control of a crisis at your camp with a proven communications system. Take Control: Be prepared for nearly any camp crisis with a strong, comprehensive communications system that...

https://www.acacamps.org/article/camping-magazine/letters-my-campers-counselors-guide-mentoring-youth

At the close of every season at a ceremony inside a large celebratory white tent, each counselor makes his or her way to the microphone to address an enthusiastic, if somewhat sad, throng of boys and...

https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...