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https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start
Social Marketing: Where Should You Start?Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...
https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire
The 24/7/365 Camp Community: Sitting around the Online CampfireWe live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...
https://www.acacamps.org/article/campline/basics-online-reputation-management
The Basics of Online Reputation Management“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...
https://www.acacamps.org/events-education/online-learning/certificate-course/day-camp-director-certificate
Day Camp Director CertificateThe ACA Day Camp Director Certificate Course is designed for those that hold (or may hope to hold) a day camp director position in a youth program. This online course introduces and provides a...
https://www.acacamps.org/resources/communicable-diseases-infestations-tips-camps
Communicable Diseases and Infestations - Tips for CampsEvery year, some of the most common calls received on the ACA Camp Crisis Hotline pertain to communicable diseases and insect infestations. The potential for the spread of communicable diseases...
https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/protect-your-camp-your-campers-your-staff-unspeakable
Protect Your Camp, Your Campers, and Your Staff from the UnspeakableIt’s 6:27 a.m. on a sunny Tuesday morning. There you are, comfortably seated at your desk, ready for another great day, when you are called for assistance by a counselor to the health center. Upon...
https://www.acacamps.org/article/camping-magazine/take-your-horse-camp
Take Your Horse to CampAnother way to increase usage at camp facilities is to allow people to bring their own horses to camp. Both youth and adults will have this interest and appreciate having a location to camp with...
https://www.acacamps.org/article/camping-magazine/riding-programs-camp-enrichment-different-kind
Riding Programs at Camp: Enrichment of a Different KindHorseback riding has deep roots in the history of American summer camps, but stereotypical images of the expense and elitism of riding may get in the way of a full appreciation of the benefit and...