https://www.acacamps.org/events-education/online-learning/recorded-webinar/five-minute-marketing-plan-designing-your-blueprint-success

You know you should have a written marketing plan but can’t seem to find the time, energy or know-how to pull it together. Problem solved! In this fast-paced program you...

https://www.acacamps.org/events-education/online-learning/recorded-webinar/demystifying-google-analytics-discovering-what-really-matters-your-digital

Albert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”.  While there are many elements of your marketing execution and internet...

https://www.acacamps.org/blog/better-way-get-useful-feedback-parents-caregivers-part-2

‘Tis the season of parents (and caregivers, and other adults-connected-to-children with whom you as a camp professional interact). You’ve likely dealt with parents and caregivers just about every day...

https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools

Share the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...

https://www.acacamps.org/article/camping-magazine/internship-test-prep-or-camp-summer-planning-amid-noise-haste

"Go placidly amid the noise and haste" marks the beginning of a 1927 prose poem, "Desiderata," by American writer Max Ehrmann. A copy of this well-known piece, the Latin translation of which is "...

https://www.acacamps.org/article/camping-magazine/did-you-know-update-your-knowledge

Staying abreast of health-related updates that impact camp practices is challenging but worth the effort, especially for readers who supervise staff providing care to campers and/or other staff. Here...

https://www.acacamps.org/blog/sample-size-what-it-what-it-not

In the latest Research 360 blog post, ACA's Director of Research Dr. Laurie Browne explore the concept of sample size and how to use that understanding to better interpret survey findings.

https://www.acacamps.org/blog/campwire-episode-9-camp-resarch-laurie-browne-jim-sibthorp

In the ninth episode of CampWire, ACA's director of research Laurie Browne talks with another researcher, and longtime camp friend, Jim Sibthorp about ACA's 5-year research study.

https://www.acacamps.org/blog/what-i-learned-about-camp-research-aca-national-conference

Camp research trends include focus on acquiring equity, staff-camper interactions, and critical learning moments for campers.

https://www.acacamps.org/blog/unexpected-upside-evaluation-how-your-program-may-improve-even-results-are

Simply by being more intentional about assessing your program, and using existing research to sharpen your focus onto the things that matter most, you may be surprised by just how easy it is to make...