Demystifying Google Analytics: Discovering what really matters in your digital marketing
Core Competency
Type of Course
Recorded WebinarOverview:
Albert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”. While there are many elements of your marketing execution and internet presence that can be tracked, there are fundamental metrics that every camp needs to focus on to increase enrollment. Whether you’re completely new or an experienced user of Google Analytics, we’ll show you the essentials to leverage this powerful tool. This will help you invest your marketing resources in the right places. You will learn how to maximize return on your efforts based on real data and our extensive experience with other successful camps.
More Information
By the end of the webinar, participants will:
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Understand the common marketing challenges that most summer programs face
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Analyze benchmark information, to understand how your marketing plan compares
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Identify and track key metrics for success
Lee Biear is a passionate advocate of the camp experience - 365 days of the year. As a former camp counselor and program director, she’s seen first-hand how camp helps kids develop self-confidence and exceptional success as adults. Lee Biear currently directs communication/marketing at a family-owned Northern Wisconsin summer camp and advises a larger, diverse set of camps in her role at 829 Studios. She helps camps develop effective value propositions for their unique program and promote these effectively in marketing, website presence, social media, and alumni reach-outs. Lee brings successful marketing/ technology best practices that drive personalized connection, early enrollment, and camp awareness with current families and future prospects.
Earn 1.0 CEC for this recorded webinar. More information on CECs can be found here.
- How do I become a member to save on this (and future) purchase?
- Details on how to join today can be found here. First time membership is free!
- How do I purchase access for more than one person?
- Email us at pdc@acacamps.org.
- I need more information or have a question not listed here?
- Email us at pdc@acacamps.org.
