Demystifying Google Analytics: Discovering what really matters in your digital marketing

Analytics on screen


Lee Biear

Core Competency

Business Management

Type of Course

Recorded Webinar


See pricing details below.



Albert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”.  While there are many elements of your marketing execution and internet presence that can be tracked, there are fundamental metrics that every camp needs to focus on to increase enrollment.  Whether you’re completely new or an experienced user of Google Analytics, we’ll show you the essentials to leverage this powerful tool.  This will help you invest your marketing resources in the right places.  You will learn how to maximize return on your efforts based on real data and our extensive experience with other successful camps.


  • Understand the common marketing challenges that most summer programs face
  • Analyze benchmark information, to understand how your marketing plan compares
  • Identify and track key metrics for success


Single person access  

Price: $39 member; $74 nonmember

  • For You: To have instant access to the course use the "Purchase the Course for Yourself" button below
  • For Someone Other than You:  Please contact us.

Subscription access

Purchase access for multiple persons 

Price: $65 member; $150 nonmember for bundle of 10 learners

Please note the following for subscription access:  

  • Your staff will self-enroll into course with an enrollment key we provide.
  • Your staff may complete the program at their convenience. 

Bundles for alternate numbers of learners may also be accommodated, contact us.