https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start

Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...

https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire

We live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...

https://www.acacamps.org/article/campline/basics-online-reputation-management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...

https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/camping-magazine/development-leadership-among-counselors-training

Our society is in need of leaders for the future. The demands we have yet to face will require leaders who are flexible problemsolvers and have the ability to communicate with diverse people. Camps...

https://www.acacamps.org/article/camping-magazine/leadership-life-henderson-county-young-leaders-program

Two years ago Carlos Vega was a shy, middle-school student. The summer after eighth grade he received a scholarship to attend a month-long session of camp from Blue Star Camps in Hendersonville,...

https://www.acacamps.org/article/camping-magazine/time-our-lives-how-summer-camp-tames-transition-trouble

It is a common refrain that the college years best represent "the time of our lives," replete with newfound independence and denoting fulfillment of academic, social, emotional, and workforce...

https://www.acacamps.org/article/camping-magazine/revolutionary-leadership

When a new acquaintance asks, "What do you do for a living?" and I answer that I'm a camp director and shape lives in positive ways through summer camp, I often get a quizzical response. "Is that a...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...