https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/parents/new-thinking-needed-helping-kids-avoid-or-cope-homesickness

ANN ARBOR, MI 2010 — A new report urges parents and children's doctors to change their thinking about homesickness among children, to see it as a nearly universal but highly preventable and treatable...

https://www.acacamps.org/article/camping-magazine/five-low-cost-tech-tools-further-your-mission

Camp operates as a business, when we all know it is more. In order to focus on what matters at camp, it is crucial that camp operations run without friction. That means adopting the best business...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....

https://www.acacamps.org/article/campline/droning-important-resources-use-drones-camp

Drones are a great tool for camps, both for use in programming and in collecting valuable footage of your property for use in a camp marketing video. Relatedly, some camps find themselves in the...

https://www.acacamps.org/blog/homesickness-dos-donts-parents-preparing-camp

Homesickness is a fact of life.  It is human nature to pine for what is known and comfortable.  And a stay at summer camp — even for a seasoned camper — can generate pangs of longing for...

https://www.acacamps.org/article/camping-magazine/investing-your-camps-success-top-ten-banking-products-services-important-camps

The products, services, and relationships provided by your bank have a direct impact on your camp’s overall financial success. The needs of each camp are as diverse as the camp industry itself. Your...

https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff

Miles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...