https://www.acacamps.org/events-education/online-learning/recorded-webinar/demystifying-google-analytics-discovering-what-really-matters-your-digital
Demystifying Google Analytics: Discovering what really matters in your digital marketingAlbert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”. While there are many elements of your marketing execution and internet...
https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools
ACA Accreditation: Valuable Marketing ToolsShare the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...
https://www.acacamps.org/article/camping-magazine/when-competition-just-right
When Competition Is Just Right"I don't want my child to take part in this contest you've dreamed up," a visiting parent told me on the grounds of my camp. "I don't want him to lose. He's not good at this." She pointed out to the...
https://www.acacamps.org/blog/campwire-episode-9-camp-resarch-laurie-browne-jim-sibthorp
CampWire Episode #9 - Camp Resarch with Laurie Browne and Jim SibthorpIn the ninth episode of CampWire, ACA's director of research Laurie Browne talks with another researcher, and longtime camp friend, Jim Sibthorp about ACA's 5-year research study.
https://www.acacamps.org/resources/acas-youth-impact-study-phase-1-findings
ACA's Youth Impact Study - Phase 1 FindingsPromising themes from the interviews conducted in the exploratory phase.
https://www.acacamps.org/blog/findings-phase-1-5-year-research-project
Findings from Phase 1 of the 5-Year Research ProjectACA Director of Research Dr. Laurie Browne shares the emerging themes from Phase 1 of the Five Year Impact Study. These preliminary findings point to the numerous ways camp...
https://www.acacamps.org/blog/three-lessons-learned-year-2-acas-impact-study
Three Lessons Learned from Year 2 of ACA's Impact StudyIn the latest Research 360 blog, Laurie Browne, PhD, shares some things we’ve learned this year from the Impact Study, starting with a throwback to what we said we were learning in Year 1....
https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff
The Impact of Technology and Social Media on Camp StaffMiles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/fill-your-camp-summer-last-minute-social-media-marketing-tips-recruitment
Fill Your Camp Before Summer! Last Minute Social Media Marketing Tips for Recruitment and RetentionSummer is almost here and it’s not too late to sign up more campers! Join us as we explore easy to implement last-minute marketing strategies to help sign up new campers and increase retention rate....
https://www.acacamps.org/blog/campwire-episode-3-marketing-media-camp-mike-lang
CampWire Episode #3 — Marketing and Media at Camp with Mike LangListen to the third episode of CampWire as the Director of Marketing from Camp Tecumseh discussing marketing and media at camp.