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https://www.acacamps.org/blog/sponsored/marketing-your-kids-camp-millennial-parents
Marketing Your Kids Camp to Millennial ParentsIf you want your camp to grow, you need to create an intentional marketing strategy focused on capturing millennial parents’ interests. Use these tips to get started and keep growing!
https://www.acacamps.org/blog/sponsored/camp-planning-hiring-marketing-timeline
Camp Planning, Hiring, and Marketing TimelineMost successful camp owners start planning for summer nine months in advance. Use Sawyer's downloadable guide and planner to never miss a beat and make summer 2025 the best one yet!
https://www.acacamps.org/article/camping-magazine/decoding-camper-behavior
Decoding Camper BehaviorMany years ago, before social media, electric cars, and the smartphone, a little boy went to camp. He had overcome tremendous hurdles before ever stepping foot on a campground. In fact, at the...
https://www.acacamps.org/resources/template-resource-documents-camp-operations
Template Resource Documents for Camp OperationsACA is committed to providing resources to assist in your camp's operation. These resources include sample schedules, planning forms, charts of accounts, supply lists, and more. These samples...
https://www.acacamps.org/article/camping-magazine/camps-transformation-economy
Camps and the Transformation EconomyWhat do hibachi restaurants and summer camps have in common? Before I answer that, let me provide some context. Earlier this year, I dined at a hibachi restaurant for the first time. I sat up at...
https://www.acacamps.org/resources/accredited-camp-logo
ACA-Accredited Camp LogoYou may be eligible to use one of the logos of the American Camp Association. ACA logos are carefully protected by trademark laws – logos are not to be altered in any way, except for size...
https://www.acacamps.org/article/camping-magazine/lost-boys-finding-their-way-summer-camp
Lost Boys: Finding Their Way at Summer CampAre boys in crisis? Popular literature (Raising Cain, Lost Boys, Boys and Sex) and theater (Dear Evan Hansen) seem to suggest so. Terms such as “boy code” and “toxic masculinity” further paint a path...
https://www.acacamps.org/resources/market-your-camp
Market Your CampACA has new resources to help camps with their own marketing efforts. You will find information that explains the value of camp, and the importance of accreditation that you can add to your own...
https://www.acacamps.org/article/camping-magazine/marketing-advertising-2021-are-you-tower-records-or-spotify
Marketing and Advertising in 2021 — Are You Tower Records or Spotify?As the chief marketing officer for the American Camp Association (ACA), I get to serve the field of camp and camp professionals who, in turn, empower the lives of children and youth in countless ways...
https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package
Communications, Marketing, and Social Media PackageThe ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...