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https://www.acacamps.org/article/camping-magazine/marketing-advertising-2021-are-you-tower-records-or-spotify
Marketing and Advertising in 2021 — Are You Tower Records or Spotify?As the chief marketing officer for the American Camp Association (ACA), I get to serve the field of camp and camp professionals who, in turn, empower the lives of children and youth in countless ways...
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/article/camping-magazine/understanding-cultural-differences-tips-working-international-staff-campers
Understanding Cultural Differences: Tips for Working with International Staff and CampersAs the United States population becomes more diverse and camps employ more international staff, the issue of communicating and interacting effectively with people from other cultures becomes more...
https://www.acacamps.org/blog/power-engaging-diversity-hiring-international-exchange-visitors
The Power of Engaging Diversity by Hiring International Exchange VisitorsThe world has 206 sovereign states — are you maximizing the opportunities for diversity at your camp?
https://www.acacamps.org/resources/criminal-background-checks-issues-resources-camps
Criminal Background Checks - Issues and Resources for CampsACA believes that camps should utilize multifaceted screening and hiring programs and support practices appropriate to the clientele, staffing, supervision, and program consideration of each camp.
https://www.acacamps.org/resources/market-your-camp
Market Your CampACA has new resources to help camps with their own marketing efforts. You will find information that explains the value of camp, and the importance of accreditation that you can add to your own...
https://www.acacamps.org/resources/visas-international-staff-campers
Visas for International Staff and CampersAnnually, nearly 30,000 international students provide cultural exchange as staff at camps in the United States. International campers also provide an important aspect of cultural exchange as...
https://www.acacamps.org/blog/bridgeusa-cultural-exchange-program-update
BridgeUSA Cultural Exchange Program UpdateBefore COVID-19, summer camps were hosting an average of 25,000 cultural exchange visitors through the BridgeUSA Camp Counselor program each year, filling critical leadership and specialty instructor...
https://www.acacamps.org/resources/marketing-communications-covid-19
Marketing and Communications — COVID-19Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them.
https://www.acacamps.org/resources/staffing-human-resources-covid-19
Staffing and Human Resources — COVID-19Job Seekers Job Resources for Summer 2020 Staffing Camp Staff Recruitment and Hiring Ideas Amid Coronavirus Concerns...