https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/camping-magazine/improving-quality-life-campers-severe-food-allergy

When was the last time you gave a second thought to going out to dinner? Attending a gathering of friends? Sending your children to school? Participating in a leisure activity? These are daily events...

https://www.acacamps.org/blog/camp-evaluation-capacity-its-about-quality

Hi everyone!  Thanks for joining us as we dive a little deeper into the Research 360 circle; specifically, the part of the circle we are calling "local camps'...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...

https://www.acacamps.org/blog/thank-you-helping-change-childrens-lives

As the holiday season approaches, we at the American Camp Association (ACA) realize we have many reasons to be grateful. In the camp world, there are so many people who make an impact, and we are...

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....

https://www.acacamps.org/blog/summer-camp-unique-environment-social-emotional-learning

As an education research organization affiliated with the Graduate School of Education at Stanford University, we thought it was an exciting opportunity to investigate camp as a unique learning...

https://www.acacamps.org/blog/unexpected-upside-evaluation-how-your-program-may-improve-even-results-are

Simply by being more intentional about assessing your program, and using existing research to sharpen your focus onto the things that matter most, you may be surprised by just how easy it is to make...

https://www.acacamps.org/blog/campwire-episode-9-camp-resarch-laurie-browne-jim-sibthorp

In the ninth episode of CampWire, ACA's director of research Laurie Browne talks with another researcher, and longtime camp friend, Jim Sibthorp about ACA's 5-year research study.