https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/camping-magazine/no-reservations-needed-please-be-seated-five-course-staff-training-smorgasbord

During the spring of each year, many camp directors are faced with what can seem to be an overwhelming task of planning for staff training. While it is tempting to use the same "recipes" from...

https://www.acacamps.org/article/camping-magazine/martin-his-friends-counseling-skills-effect-change-camp

Martin was sitting in the office of the boys' head counselor again. He'd been playing "Ga Ga" when another camper got him out. In what had quickly become an all-too-typical response for nine-year-old...

https://www.acacamps.org/blog/camp-evaluation-capacity-its-about-quality

Hi everyone!  Thanks for joining us as we dive a little deeper into the Research 360 circle; specifically, the part of the circle we are calling "local camps'...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....

https://www.acacamps.org/blog/summer-camp-unique-environment-social-emotional-learning

As an education research organization affiliated with the Graduate School of Education at Stanford University, we thought it was an exciting opportunity to investigate camp as a unique learning...

https://www.acacamps.org/blog/unexpected-upside-evaluation-how-your-program-may-improve-even-results-are

Simply by being more intentional about assessing your program, and using existing research to sharpen your focus onto the things that matter most, you may be surprised by just how easy it is to make...

https://www.acacamps.org/blog/campwire-episode-9-camp-resarch-laurie-browne-jim-sibthorp

In the ninth episode of CampWire, ACA's director of research Laurie Browne talks with another researcher, and longtime camp friend, Jim Sibthorp about ACA's 5-year research study.