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https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start
Social Marketing: Where Should You Start?Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...
https://www.acacamps.org/article/camping-magazine/building-healthy-camp-strategies-worked
Building a "Healthy Camp": Strategies That Worked!A Healthy Camp Community Three years ago, the camp community placed a capstone on a significant accomplishment by completing the largest, most comprehensive study of camp-related injuries and...
https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire
The 24/7/365 Camp Community: Sitting around the Online CampfireWe live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...
https://www.acacamps.org/article/campline/basics-online-reputation-management
The Basics of Online Reputation Management“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...
https://www.acacamps.org/resources/research-reports-summaries-data-maps
Research Reports, Summaries, Data, and MapsAll the data from all the research.
https://www.acacamps.org/resources/crisis-communications-handbook-templates-sample-forms-letters
The Crisis Communications Handbook Templates and Sample Forms and LettersTake control of a crisis at your camp with a proven communications system. Take Control: Be prepared for nearly any camp crisis with a strong, comprehensive communications system that...
https://www.acacamps.org/resources/dangerous-games-every-camp-must-know-about
Dangerous “Games” Every Camp Must Know AboutSocial media cited as one of the main reasons why these dangerous games are becoming more prevalent Recent media stories have shed a renewed spotlight on the types of dangerous games kids play...
https://www.acacamps.org/article/camping-magazine/youth-objects-or-partners-advancing-opportunities-camper-leadership-decision-making
Youth as Objects or Partners? Advancing Opportunities for Camper Leadership and Decision MakingDisenfranchised by Design? Nearly 40 percent of ten- to eighteen-year-olds report insufficient levels of involvement in camp (ACA 2006). That statistic surprised most camp...
https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...