https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start

Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...

https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire

We live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...

https://www.acacamps.org/article/campline/basics-online-reputation-management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...

https://www.acacamps.org/resources/research-reports-summaries-data-maps

All the data from all the research.

https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/camping-magazine/let-your-research-flag-fly-how-magnify-your-camp-story-research

In one of her 2010 commentaries in Camping Magazine, former American Camp Association CEO Peg Smith reflected on her conversations with award-winning researcher Marge Scanlin nearly a decade...

https://www.acacamps.org/article/camping-magazine/development-leadership-among-counselors-training

Our society is in need of leaders for the future. The demands we have yet to face will require leaders who are flexible problemsolvers and have the ability to communicate with diverse people. Camps...

https://www.acacamps.org/article/camping-magazine/leadership-life-henderson-county-young-leaders-program

Two years ago Carlos Vega was a shy, middle-school student. The summer after eighth grade he received a scholarship to attend a month-long session of camp from Blue Star Camps in Hendersonville,...

https://www.acacamps.org/article/camping-magazine/revolutionary-leadership

When a new acquaintance asks, "What do you do for a living?" and I answer that I'm a camp director and shape lives in positive ways through summer camp, I often get a quizzical response. "Is that a...