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https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/keeping-it-going-nature-connection-year-round
Keeping It Going: The Nature Connection Year-RoundSo you did it! All your planning and intentionality in working to make connections to nature a cornerstone of your program are paying off. You watch happily as, in those glorious days of camp,...
https://www.acacamps.org/article/camping-magazine/no-reservations-needed-please-be-seated-five-course-staff-training-smorgasbord
No Reservations Needed! Please Be Seated for a Five-Course, Staff-Training SmorgasbordDuring the spring of each year, many camp directors are faced with what can seem to be an overwhelming task of planning for staff training. While it is tempting to use the same "recipes" from...
https://www.acacamps.org/article/camping-magazine/martin-his-friends-counseling-skills-effect-change-camp
Martin and His Friends: Counseling Skills that Effect Change at CampMartin was sitting in the office of the boys' head counselor again. He'd been playing "Ga Ga" when another camper got him out. In what had quickly become an all-too-typical response for nine-year-old...
https://www.acacamps.org/blog/research-360-quality-vs-outcomes-smackdown
Research 360: The Quality vs. Outcomes SmackdownIf you've been following this blog you know that the Research 360 goal is to build camp evaluation capacity. Thus far I've described what...
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/blog/happy-campers-how-camp-relationships-promote-social-emotional-learning
Happy Campers: How Camp Relationships Promote Social and Emotional LearningYoung people are diverse and dynamic, and they have myriad pathways to success. Unfortunately, youth development research often highlights watered-down averages of sample sets that offer limited...
https://www.acacamps.org/blog/campwire-episode-9-camp-resarch-laurie-browne-jim-sibthorp
CampWire Episode #9 - Camp Resarch with Laurie Browne and Jim SibthorpIn the ninth episode of CampWire, ACA's director of research Laurie Browne talks with another researcher, and longtime camp friend, Jim Sibthorp about ACA's 5-year research study.