Crisis Communications — All of the Accidents, Traumas, and Challenges of Summer
Type of CourseRecorded Webinar
$40 Member; $80 Nonmember
Join us to get up to date on triaging crisis communications, identifying your spokesperson, and determining your audiences. Come and learn more about responding to media inquiries and how to determine if a situation will require professional help. We’ll share practical direction for camps on how to establish your crisis communications plan, how-to steps on what to do, and most importantly what not to do. We’ll also share best practice examples of communication with parents, staff, campers, and the communities we serve. Ultimately, you will gain new insight on managing social media crisis, threats, and trolls.
Kelley Freridge is the chief marketing officer for the American Camp Association (ACA). With more than 10 years of senior leadership roles in the outdoor industry at Eastern Mountain Sports, Patagonia, and Chaco, she brings brand building and consumer and trend insights to her role with the American Camp Association. Kelley points to her childhood experiences growing up at Van Buren Youth Camp as the compass she leverages in every business decision. As a National Outdoor Leadership School graduate, Rockford Public Schools Board of Education trustee, and mother, Kelley spends a lot of time talking about what it looks like to be a great leader at camp and outside the classroom.