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https://www.acacamps.org/events-education/online-learning/recorded-webinar/five-minute-marketing-plan-designing-your-blueprint-success
The Five-Minute Marketing Plan: Designing Your Blueprint for SuccessYou know you should have a written marketing plan but can’t seem to find the time, energy or know-how to pull it together. Problem solved! In this fast-paced program you...
https://www.acacamps.org/article/camping-magazine/did-you-know-update-your-knowledge
Did You Know? Update Your KnowledgeStaying abreast of health-related updates that impact camp practices is challenging but worth the effort, especially for readers who supervise staff providing care to campers and/or other staff. Here...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/demystifying-google-analytics-discovering-what-really-matters-your-digital
Demystifying Google Analytics: Discovering what really matters in your digital marketingAlbert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”. While there are many elements of your marketing execution and internet...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff
The Impact of Technology and Social Media on Camp StaffMiles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...
https://www.acacamps.org/blog/why-you-should-nominate-your-camp-research-award
Why You Should Nominate Your Camp for a Research AwardHi! My name is Mary Rogers, and I am the executive director of Sherwood Forest Camp. I am also the chair of ACA’s Committee for the Advancement of Research and Evaluation (...
https://www.acacamps.org/about/get-involved/awards/eleanor-p-eells-award-excellence-evaluation-research
Eleanor P. Eells Award for Excellence in Evaluation & ResearchThe Eleanor P. Eells Award for Excellence in Evaluation & Research is designed to honor programs in which camp professionals conduct or apply meaningful, quality research or evaluation to...
https://www.acacamps.org/article/camping-magazine/profile-2017-recipients-eleanor-p-eells-award-excellence-research-practice
Profile of the 2017 Recipients of the Eleanor P. Eells Award for Excellence in Research in PracticeIn 2015, ACA, with the help of the Committee for the Advancement of Research and Evaluation (CARE), created the Eleanor P. Eells Award for Excellence in Research in Practice. This award is designed...
https://www.acacamps.org/article/camping-magazine/inspiring-programs-put-campers-unique-needs-first-2017-eleanor-eells-award-winners
Inspiring Programs That Put Campers’ Unique Needs First — 2017 Eleanor Eells Award WinnersEach year, ACA’s Eleanor P. Eells Award for Program Excellence recognizes camps that embody the award’s namesake by developing superior programming that effectively and creatively responds to the...
https://www.acacamps.org/blog/campwire-episode-3-marketing-media-camp-mike-lang
CampWire Episode #3 — Marketing and Media at Camp with Mike LangListen to the third episode of CampWire as the Director of Marketing from Camp Tecumseh discussing marketing and media at camp.