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https://www.acacamps.org/events-education/online-learning/recorded-webinar/demystifying-google-analytics-discovering-what-really-matters-your-digital
Demystifying Google Analytics: Discovering what really matters in your digital marketingAlbert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”. While there are many elements of your marketing execution and internet...
https://www.acacamps.org/blog/too-much-screen-time-four-ways-summer-camp-can-help
Too Much Screen Time? Four Ways Summer Camp Can HelpChildren between eight and ten years old currently spend nearly eight hours a day on media. Adolescents average nearly eleven hours per day, seven days a week, on screens. The negative impact of this...
https://www.acacamps.org/blog/want-independent-confident-resilient-kid-camp-can-help
Want an Independent, Confident, Resilient Kid? Camp Can Help!While it’s easy to think of ways to teach our kids to do laundry or solve math problems, finding a way to instill important character traits isn’t as simple. The way we model traits we want our...
https://www.acacamps.org/blog/5-tips-surviving-your-childs-first-overnight-camp-experience
5 Tips for Surviving Your Child’s First Overnight Camp ExperienceYour child’s at summer camp? That’s so exciting! And hard. For some of you, an internal “WA HOO!” went off as the bus filled with excited campers and their duffle bags pulled away. But for...
https://www.acacamps.org/blog/5-reasons-not-worry-while-your-kids-are-camp
5 Reasons Not to Worry While Your Kids Are at CampWorrying when our kids are away from us is normal for parents. Every time I’ve ever dropped my kids off for a new adventure without me, I’m excited for them. But I’m also concerned about their safety...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/three-ways-create-loyal-lifelong-customers-improving-communication-parents
Three Ways to Create Loyal, Lifelong Customers by Improving Communication with ParentsCamp programs often excel at providing campers with positive, meaningful, and growth-filled camp experiences, but some fall short when it comes to providing parents with an equally positive...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/blog/findings-phase-1-5-year-research-project
Findings from Phase 1 of the 5-Year Research ProjectACA Director of Research Dr. Laurie Browne shares the emerging themes from Phase 1 of the Five Year Impact Study. These preliminary findings point to the numerous ways camp...
https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff
The Impact of Technology and Social Media on Camp StaffMiles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...
https://www.acacamps.org/blog/campwire-episode-3-marketing-media-camp-mike-lang
CampWire Episode #3 — Marketing and Media at Camp with Mike LangListen to the third episode of CampWire as the Director of Marketing from Camp Tecumseh discussing marketing and media at camp.