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https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/snapshot-camper-enrollment-2015
A Snapshot of Camper Enrollment in 2015After reviewing the results of the 2015 Enrollment Survey, in general, camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same enrollment...
https://www.acacamps.org/article/camping-magazine/ten-ways-make-great-use-your-summer-photos
Ten Ways to Make Great Use of Your Summer PhotosRemember all of those amazing photos you took last summer? Now is the time to put them to good use. If you took thousands of photos, or even if you only took a few hundred, the first step in making...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff
The Impact of Technology and Social Media on Camp StaffMiles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...
https://www.acacamps.org/article/camping-magazine/2016-camper-enrollment-strong-enrollment-comes-new-challenges
2016 Camper Enrollment: With Strong Enrollment Comes New ChallengesThe results from the 2016 Enrollment Survey are in, and here's the bottom line: Camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same...
https://www.acacamps.org/book/100-activities-build-unity-community-connection
100 Activities That Build Unity, Community, and ConnectionThis collection of icebreakers, energizers, get-acquainted games, opening and closing activities, and team challenges and games are my favorite ways to build unity, community, and connection within...
https://www.acacamps.org/article/camping-magazine/camps-transformation-economy
Camps and the Transformation EconomyWhat do hibachi restaurants and summer camps have in common? Before I answer that, let me provide some context. Earlier this year, I dined at a hibachi restaurant for the first time. I sat up at...