https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/camping-magazine/cyberbullying-camps-role-helping-girls-disengage-online-world

Author Rachel Simmons spoke with ACA about aspects of cyberbullying among girls and camp’s role in helping kids disengage from an online world where they must always be “on.” Recently, Simmons...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...

https://www.acacamps.org/article/camping-magazine/indigenous-instructional-programming-camp-professionals

Camp professionals are taking a greater interest in the concept of allyship, a process of unlearning and re-evaluating whereby those in positions of privilege attempt to adopt a stance...

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....

https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff

Miles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...

https://www.acacamps.org/article/camping-magazine/2016-camper-enrollment-strong-enrollment-comes-new-challenges

The results from the 2016 Enrollment Survey are in, and here's the bottom line: Camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same...

https://www.acacamps.org/article/camping-magazine/continuing-race-conversation-camp

The American Camp Association (ACA), in partnership with Teaching Matters, offered a series of webinars over the past year enabling camp educators to discuss how to talk about anti-racism in the camp...

https://www.acacamps.org/article/camping-magazine/eyes-bullying-what-you-can-do-prevent-stop-bullying-camp

"People don't understand. Those three weeks hurt more than any punch in the face could hurt. It took my breath away, and my whole self-confidence." — Will, a camper Have you ever been...