https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/camping-magazine/cyberbullying-camps-role-helping-girls-disengage-online-world

Author Rachel Simmons spoke with ACA about aspects of cyberbullying among girls and camp’s role in helping kids disengage from an online world where they must always be “on.” Recently, Simmons...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....

https://www.acacamps.org/article/campline/operational-change-aca-accreditation

After evaluation of the implementation of the Operational Change that occurred in nine of the twenty-three local areas in ACA in 2016, it was determined that all additional local areas will be...

https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff

Miles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...

https://www.acacamps.org/article/camping-magazine/risk-management-insurance-vehicle-risks

Camp vehicle risks are among the scariest for camp owners, directors/risk managers, and insurance company underwriters because the risks to which camp vehicles are exposed are not entirely within...

https://www.acacamps.org/article/camping-magazine/profile-2017-recipients-eleanor-p-eells-award-excellence-research-practice

In 2015, ACA, with the help of the Committee for the Advancement of Research and Evaluation (CARE), created the Eleanor P. Eells Award for Excellence in Research in Practice. This award is designed...

https://www.acacamps.org/article/camping-magazine/inspiring-programs-put-campers-unique-needs-first-2017-eleanor-eells-award-winners

Each year, ACA’s Eleanor P. Eells Award for Program Excellence recognizes camps that embody the award’s namesake by developing superior programming that effectively and creatively responds to the...