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https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/cyberbullying-camps-role-helping-girls-disengage-online-world
Cyberbullying: Camp’s Role in Helping Girls Disengage from an Online WorldAuthor Rachel Simmons spoke with ACA about aspects of cyberbullying among girls and camp’s role in helping kids disengage from an online world where they must always be “on.” Recently, Simmons...
https://www.acacamps.org/article/camping-magazine/family-camp-impacts-family-functioning
Family Camp Impacts on Family FunctioningIntroduction Families are a foundational structure of society that play a critical role in the health and well-being of communities. Every aspect of the American family is experiencing change,...
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff
The Impact of Technology and Social Media on Camp StaffMiles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...
https://www.acacamps.org/article/camping-magazine/2016-camper-enrollment-strong-enrollment-comes-new-challenges
2016 Camper Enrollment: With Strong Enrollment Comes New ChallengesThe results from the 2016 Enrollment Survey are in, and here's the bottom line: Camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same...
https://www.acacamps.org/article/camping-magazine/nice-save-place-share
Nice Save - A Place to ShareIt’s free play, the 30 to 45 minutes of magical time at camp when nothing and everything happens. I walk from the dining room to the main campus after dinner and stop to watch five 9- and 10-year-old...
https://www.acacamps.org/article/camping-magazine/compromise-can-turn-crisis-value
Compromise Can Turn Crisis into ValueMany camps did not operate this past summer because of COVID-19. There were serious consequences for all as a result. Children lost the opportunity for summer fun and engagement;...