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https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff
The Impact of Technology and Social Media on Camp StaffMiles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...
https://www.acacamps.org/article/camping-magazine/horses-wilderness-meeting-needs-youth-risk
Horses and the Wilderness: Meeting the Needs of Youth at RiskThe staff at Kamp Kessa, an adventure education and treatment program utilizing horses and the wilderness for youth who are considered at-risk and who have special needs in Frankfort, Kentucky, are...
https://www.acacamps.org/article/camping-magazine/2016-camper-enrollment-strong-enrollment-comes-new-challenges
2016 Camper Enrollment: With Strong Enrollment Comes New ChallengesThe results from the 2016 Enrollment Survey are in, and here's the bottom line: Camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same...
https://www.acacamps.org/article/campline/testing-considerations-sars-cov-2-summer-camp-settings
Testing Considerations for SARS-CoV-2 in Summer Camp SettingsA major challenge of the COVID-19 pandemic has and continues to be our ability to test for the presence of SARS-CoV-2 effectively, efficiently, and economically in both symptomatic and asymptomatic...
https://www.acacamps.org/article/camping-magazine/covid-19-decision-making-amid-uncertainty
COVID-19: Decision-Making Amid UncertaintyIt’s a pandemic. No one knows enough. They say it may last 12–18 months. Maybe longer. Information changes day-to-day. Sometimes more frequently. There’s a pediatric complication that wasn’t...
https://www.acacamps.org/article/campline/consideraciones-sobre-las-pruebas-para-sars-cov-2-en-campamentos-de-verano
Consideraciones sobre las Pruebas para SARS-CoV-2 en Campamentos de VeranoUno de los principales retos de la pandemia de COVID-19 ha sido y sigue siendo nuestra capacidad de realizar pruebas para detectar la presencia de SARS-CoV-2 de forma eficaz, eficiente y económica...