https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/camping-magazine/computer-network-security-evolving-risks

According to some experts, 2012 could be the worst year ever for computer network security breaches. In 2011, major companies were victims of massive computer network security breaches. If you listen...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....

https://www.acacamps.org/article/campline/calling-all-risk-champions

Each year, the Insurance Committee holds a Roundtable with many of the camp industry insurers and brokers in conjunction with the American Camp Association National Conference. The 2017 Roundtable...

https://www.acacamps.org/article/camping-magazine/locating-working-effectively-supervising-physician-nurse-practitioner

Camp professionals are well aware of the critical need to have a medical professional associated with the camp's health services. This professional typically provides direction when questions arise...

https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff

Miles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...

https://www.acacamps.org/article/camping-magazine/profile-2017-recipients-eleanor-p-eells-award-excellence-research-practice

In 2015, ACA, with the help of the Committee for the Advancement of Research and Evaluation (CARE), created the Eleanor P. Eells Award for Excellence in Research in Practice. This award is designed...

https://www.acacamps.org/article/camping-magazine/2016-camper-enrollment-strong-enrollment-comes-new-challenges

The results from the 2016 Enrollment Survey are in, and here's the bottom line: Camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same...