https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/camping-magazine/protect-your-camp-your-campers-your-staff-unspeakable

It’s 6:27 a.m. on a sunny Tuesday morning. There you are, comfortably seated at your desk, ready for another great day, when you are called for assistance by a counselor to the health center. Upon...

https://www.acacamps.org/article/camping-magazine/let-your-research-flag-fly-how-magnify-your-camp-story-research

In one of her 2010 commentaries in Camping Magazine, former American Camp Association CEO Peg Smith reflected on her conversations with award-winning researcher Marge Scanlin nearly a decade...

https://www.acacamps.org/article/camping-magazine/keeping-it-going-nature-connection-year-round

So you did it! All your planning and intentionality in working to make connections to nature a cornerstone of your program are paying off. You watch happily as, in those glorious days of camp,...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....

https://www.acacamps.org/article/camping-magazine/program-outcomes-resident-camp-youth-serious-illnesses-disabilities-life-challenges

In 2005, the American Camp Association (ACA) published the first large-scale national research project assessing the youth development outcomes of children who attend day and resident camps in the...

https://www.acacamps.org/article/camping-magazine/camp-research-your-link-between-work-you-love-real-world

Yes, I said it. “Research” — that nasty stuff your teachers make you do in school, typically involving math, Excel, APA citations, etc. When I was in school, writing research papers always felt so...

https://www.acacamps.org/article/camping-magazine/developing-resilience-girls-through-camp-experiences

Girls today face a diverse range of challenges that can negatively affect their development. According to a recent report by the Girl Scouts of the USA (2013), such challenges include increased...