https://www.acacamps.org/blog/campwire-episode-3-marketing-media-camp-mike-lang

Listen to the third episode of CampWire as the Director of Marketing from Camp Tecumseh discussing marketing and media at camp.

https://www.acacamps.org/blog/new-camp-industry-research-series-part-3-programming-purpose

This blog is part of a series that gives a snapshot of the results of the Sites, Facilities, and Programs survey completed by 2,426 ACA-accredited camps. Check out...

https://www.acacamps.org/blog/choosing-camp-dont-forget-data

Hello camp parents! My name is Laurie, and I recently joined ACA as the Director of Research. In this role, I facilitate Research 360, which is ACA’s new...

https://www.acacamps.org/blog/noticeable-impact-camp-kids

Hi parents!  My name is Deidre Pettinga and I’m the Chief Marketing Officer for the American Camp Association (ACA).  In this role, I work with our communications, business development, and...

https://www.acacamps.org/blog/what-greater-gift-gift-camp

Let me introduce myself. My name is Harriet Lowe and I’ve worked for the American Camp Association (ACA) for almost 16 years—first as the director of communications and now in a part-time role as...

https://www.acacamps.org/resources/marketing-communications-covid-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them. 

https://www.acacamps.org/resources/accredited-camp-logo

You may be eligible to use one of the logos of the American Camp Association. ACA logos are carefully protected by trademark laws – logos are not to be altered in any way, except for size...

https://www.acacamps.org/resources/camp-gives-kids-world-good-logo

ACA member camps in good standing are invited to display the Camp Gives Kids a World of Good logo. This logo shows you are a part of a the camp community and a network of camp professionals, who have...

https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools

Share the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...

https://www.acacamps.org/resources/camp-bring-whole-family

When the kids come back from camp bouncing with stories of new friends, fun activities, and favorite memories — you might think, wouldn’t it be great if your entire family could have the bonding, fun...