https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package
Communications, Marketing, and Social Media PackageThe ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...
https://www.acacamps.org/blog/update-camp-program-quality-initiative
Update on the Camp Program Quality InitiativeBuilding systems of continuous quality improvement within our camps and greater community ultimately supports our goal of positive youth development — and this is exactly what the Camp Program...
https://www.acacamps.org/blog/learnings-gaps-identified-through-camp-program-quality-initiative
Learnings and Gaps Identified through the Camp Program Quality InitiativeHere are some recent learnings and identified gaps related to the Camp Program Quality Initiative.
https://www.acacamps.org/blog/key-takeaways-pulse-survey-summer-2022-trends-issues
Key Takeaways from Pulse Survey — Summer 2022 Trends and IssuesThe survey asked questions about enrollment and campers, camp staff, and budget and operations.
https://www.acacamps.org/blog/key-takeaways-campcounts-2021-report
Key Takeaways from the CampCounts 2021 ReportACA's annual business survey, CampCounts, is back with new findings and trends from 2021!
https://www.acacamps.org/article/camping-magazine/data-analytic-strategies-improve-your-camps-business-practices-pepper-model
Data Analytic Strategies to Improve Your Camp’s Business Practices: The PEPPER ModelMIT news writer Sara Brown’s recent article, “It’s Time to ‘Radically Escalate’ Your Commitment to Data,” calls on organizations to increase their commitment to developing a data analytics culture....
https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing
Fresh Tips for Running a Better Summer Camp Business — Sales and MarketingLike it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...
https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools
ACA Accreditation: Valuable Marketing ToolsShare the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...
https://www.acacamps.org/article/camping-magazine/snapshot-camper-enrollment-2015
A Snapshot of Camper Enrollment in 2015After reviewing the results of the 2015 Enrollment Survey, in general, camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same enrollment...
https://www.acacamps.org/blog/research-360-research-vs-evaluation
Research 360: Research vs EvaluationGreetings from the ACA Research Team! As you might have heard, ACA has identified research as...