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https://www.acacamps.org/resources/market-your-camp
Market Your CampACA has new resources to help camps with their own marketing efforts. You will find information that explains the value of camp, and the importance of accreditation that you can add to your own...
https://www.acacamps.org/blog/key-takeaways-campcounts-2021-report
Key Takeaways from the CampCounts 2021 ReportACA's annual business survey, CampCounts, is back with new findings and trends from 2021!
https://www.acacamps.org/resources/campcounts-2021-report
CampCounts 2021 ReportCampCounts 2021 is the latest iteration of ACA’s annual business and industry research survey, which aims to support camp professionals in their operational decision-making and to support ACA’s...
https://www.acacamps.org/article/camping-magazine/data-analytic-strategies-improve-your-camps-business-practices-pepper-model
Data Analytic Strategies to Improve Your Camp’s Business Practices: The PEPPER ModelMIT news writer Sara Brown’s recent article, “It’s Time to ‘Radically Escalate’ Your Commitment to Data,” calls on organizations to increase their commitment to developing a data analytics culture....
https://www.acacamps.org/article/camping-magazine/health-screening-has-evolved-does-your-practice-reflect
Health Screening Has Evolved: Does Your Practice Reflect That?Health screening, a practice typical to most camps' opening day process, has undergone an evolution. Granted, some changes were kick-started by our COVID-19 experience but, like...
https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package
Communications, Marketing, and Social Media PackageThe ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...
https://www.acacamps.org/article/camping-magazine/covid-19-decision-making-amid-uncertainty
COVID-19: Decision-Making Amid UncertaintyIt’s a pandemic. No one knows enough. They say it may last 12–18 months. Maybe longer. Information changes day-to-day. Sometimes more frequently. There’s a pediatric complication that wasn’t...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/storytelling-marketing-telling-story-summer-2020
Storytelling for Marketing: Telling the Story of Summer 2020DESCRIPTION: Storytelling is a deeply human experience, we’ve been telling each other stories for thousands of years. Our stories have the power to bring people together, to shape...
https://www.acacamps.org/resources/camp-sites-facilities-programs-report
Camp Sites, Facilities, and Programs ReportThe ACA Camp Sites, Facilities, and Programs Report: 2020 is an invaluable resource for camps interested in examining their business operations around programs, grounds, and...
https://www.acacamps.org/resources/marketing-communications-covid-19
Marketing and Communications — COVID-19Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them.