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https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package
Communications, Marketing, and Social Media PackageThe ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/storytelling-marketing-telling-story-summer-2020
Storytelling for Marketing: Telling the Story of Summer 2020DESCRIPTION: Storytelling is a deeply human experience, we’ve been telling each other stories for thousands of years. Our stories have the power to bring people together, to shape...
https://www.acacamps.org/article/campline/camp-insurance-trends-social-inflation-hard-insurance-market
Camp Insurance Trends — Social Inflation and the Hard Insurance MarketFor more than 20 years, the American Camp Association (ACA) Insurance Committee has held an annual roundtable with many of the camp industry insurers and brokers in conjunction with the ACA National...
https://www.acacamps.org/resources/marketing-communications-covid-19
Marketing and Communications — COVID-19Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them.
https://www.acacamps.org/events-education/online-learning/recorded-webinar/awesome-apps-cool-tools-every-camp-needs-know-v-2019
Awesome Apps and Cool Tools Every Camp Needs to Know v. 2019!Ever wish someone would filter through the millions of websites and online apps on your behalf, sharing only those that are truly remarkable, time-and money-saving? Then this is the session for...
https://www.acacamps.org/article/campline/camp-insurance-trends-where-have-we-been-where-are-we-going
Camp Insurance Trends: Where Have We Been and Where Are We Going?For about 20 years, the American Camp Association Insurance Committee has hosted a roundtable discussion with many of the camp industry insurers and insurance brokers attending the ACA National...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/five-minute-marketing-plan-designing-your-blueprint-success
The Five-Minute Marketing Plan: Designing Your Blueprint for SuccessYou know you should have a written marketing plan but can’t seem to find the time, energy or know-how to pull it together. Problem solved! In this fast-paced program you...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/demystifying-google-analytics-discovering-what-really-matters-your-digital
Demystifying Google Analytics: Discovering what really matters in your digital marketingAlbert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”. While there are many elements of your marketing execution and internet...
https://www.acacamps.org/blog/campwire-episode-10-staff-training-michael-brandwein
CampWire Episode #10 - Staff Training with Michael BrandweinThe ACA professional development team interviews Michael Brandwein for the 10th episode of CampWire. Get some great staff training tips as the summer season begins.
https://www.acacamps.org/blog/campwire-episode-8-importance-working-camp
CampWire Episode #8 - The Importance of Working at CampIn the eighth episode of ACA's podcast, CampWire, Deb Jordan and Kim Aycock discuss why it is important to work at a camp, and some of the things camps are doing successfully to recruit...