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https://www.acacamps.org/blog/why-summer-camp
Why Summer Camp?Consider giving your kids an old-school, summer camp experience that they will learn from and cherish for the rest of their lives — it could end up being the wisest parental investment you ever...
https://www.acacamps.org/article/campline/what-did-winter-do-your-camp-property
What Did Winter Do to Your Camp Property?The winter of 2018–2019 was one that many hope is not repeated soon! Winds, torrential rains, snow, and even drought were prevalent. As you prepare for the upcoming summer, it is important to pay as...
https://www.acacamps.org/article/campline/camp-insurance-trends-where-have-we-been-where-are-we-going
Camp Insurance Trends: Where Have We Been and Where Are We Going?For about 20 years, the American Camp Association Insurance Committee has hosted a roundtable discussion with many of the camp industry insurers and insurance brokers attending the ACA National...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/five-minute-marketing-plan-designing-your-blueprint-success
The Five-Minute Marketing Plan: Designing Your Blueprint for SuccessYou know you should have a written marketing plan but can’t seem to find the time, energy or know-how to pull it together. Problem solved! In this fast-paced program you...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/demystifying-google-analytics-discovering-what-really-matters-your-digital
Demystifying Google Analytics: Discovering what really matters in your digital marketingAlbert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”. While there are many elements of your marketing execution and internet...
https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools
ACA Accreditation: Valuable Marketing ToolsShare the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...
https://www.acacamps.org/resources/international-campers-attending-camps-us-what-you-need-know
International Campers Attending Camps in the U.S. - What You Need to KnowMany camps in the United States welcome international campers into their program and value the important cultural exchange that happens when American children are given the opportunity to live side-...
https://www.acacamps.org/blog/findings-phase-1-5-year-research-project
Findings from Phase 1 of the 5-Year Research ProjectACA Director of Research Dr. Laurie Browne shares the emerging themes from Phase 1 of the Five Year Impact Study. These preliminary findings point to the numerous ways camp...
https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff
The Impact of Technology and Social Media on Camp StaffMiles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...
https://www.acacamps.org/article/camping-magazine/expanding-reach-camp-through-schools
Expanding the Reach of Camp through SchoolsMy oldest child, Jane, once said she wished camp could be all year. Naturally, I asked her why, and she said, “We get to do everything at camp — when we hike in the woods, the camp staff tells...