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https://www.acacamps.org/events-education/online-learning/recorded-webinar/five-minute-marketing-plan-designing-your-blueprint-success
The Five-Minute Marketing Plan: Designing Your Blueprint for SuccessYou know you should have a written marketing plan but can’t seem to find the time, energy or know-how to pull it together. Problem solved! In this fast-paced program you...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/demystifying-google-analytics-discovering-what-really-matters-your-digital
Demystifying Google Analytics: Discovering what really matters in your digital marketingAlbert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”. While there are many elements of your marketing execution and internet...
https://www.acacamps.org/article/camping-magazine/2018-business-camp-interesting-trends-otherwise
2018 Business of Camp: Interesting Trends and OtherwiseTrends in camp business operations are altogether interesting and not interesting. Interesting because the business of camp is dynamic and evolving quickly to meet the demands of the 21st century,...
https://www.acacamps.org/book/basic-camp-management
Basic Camp ManagementArmand and Beverly Ball Basic Camp Management: An Introduction to Camp Administration (Ninth Edition) is a comprehensive guide to camp administration for camp administrators, recreation...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/resources/aca-camp-business-operations-report
ACA Camp Business Operations ReportAccess the most recent budget and finance data for camps.
https://www.acacamps.org/article/camping-magazine/campculturalexchange
#CAMPCULTURALEXCHANGEIt's ironic that I've spent this fall encouraging Americans to advocate for the White House not to drastically reduce or eliminate J-1 visas for camp cultural exchange programs while also keynoting...
https://www.acacamps.org/article/camping-magazine/investing-your-camps-success-top-ten-banking-products-services-important-camps
Investing in Your Camp's Success: Top Ten Banking Products and Services Important for CampsThe products, services, and relationships provided by your bank have a direct impact on your camp’s overall financial success. The needs of each camp are as diverse as the camp industry itself. Your...
https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff
The Impact of Technology and Social Media on Camp StaffMiles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...
https://www.acacamps.org/article/camping-magazine/expanding-reach-camp-through-schools
Expanding the Reach of Camp through SchoolsMy oldest child, Jane, once said she wished camp could be all year. Naturally, I asked her why, and she said, “We get to do everything at camp — when we hike in the woods, the camp staff tells...