https://www.acacamps.org/events-education/online-learning/recorded-webinar/five-minute-marketing-plan-designing-your-blueprint-success
The Five-Minute Marketing Plan: Designing Your Blueprint for SuccessYou know you should have a written marketing plan but can’t seem to find the time, energy or know-how to pull it together. Problem solved! In this fast-paced program you...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/demystifying-google-analytics-discovering-what-really-matters-your-digital
Demystifying Google Analytics: Discovering what really matters in your digital marketingAlbert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”. While there are many elements of your marketing execution and internet...
https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools
ACA Accreditation: Valuable Marketing ToolsShare the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...
https://www.acacamps.org/blog/our-commitment-camp-research-you-can-use
Our Commitment to Camp Research You Can UseCamp research is only as good as its use in summer camp. Learn how to use the five-year impact study early findings to improve your camp.
https://www.acacamps.org/blog/what-i-learned-about-camp-research-aca-national-conference
What I Learned about Camp Research at ACA National ConferenceCamp research trends include focus on acquiring equity, staff-camper interactions, and critical learning moments for campers.
https://www.acacamps.org/events-education/online-learning/recorded-webinar/fully-connected-how-radical-cell-phone-policy-can-improve-your-camp
Fully Connected: How a Radical Cell Phone Policy Can Improve Your Camp Culture and Cure FOMO"Because of Camp... I have a better relationship with my phone." Said no one ever. We love camp because of the relationships we build there. So, what would camp look like if the staff committed to...
https://www.acacamps.org/blog/three-lessons-learned-year-2-acas-impact-study
Three Lessons Learned from Year 2 of ACA's Impact StudyIn the latest Research 360 blog, Laurie Browne, PhD, shares some things we’ve learned this year from the Impact Study, starting with a throwback to what we said we were learning in Year 1....
https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff
The Impact of Technology and Social Media on Camp StaffMiles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...
https://www.acacamps.org/blog/program-quality-matters-youth-development
Program Quality Matters for Youth DevelopmentGreetings camp evaluators! Congratulations on making it to the end (or very nearly the end) of your summer season. I am so excited to present the following guest post for this week’s Research 360...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/fill-your-camp-summer-last-minute-social-media-marketing-tips-recruitment
Fill Your Camp Before Summer! Last Minute Social Media Marketing Tips for Recruitment and RetentionSummer is almost here and it’s not too late to sign up more campers! Join us as we explore easy to implement last-minute marketing strategies to help sign up new campers and increase retention rate....