https://www.acacamps.org/blog/outside-camp-customers-inside-camp-customers

Camp owners always remember their outside customers (camp parents and campers), but inside customers (camp staff) are just as important.

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....

https://www.acacamps.org/blog/tips-calming-down-overwhelmed-camp-counselors

“It’s hot.” “I’m tired.” “My campers are crazy.” “My co-counselor is not pulling his/her own weight.” “I am just not sure I have enough left in my tank to finish the summer.” All of these are...

https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/no-reservations-needed-please-be-seated-five-course-staff-training-smorgasbord

During the spring of each year, many camp directors are faced with what can seem to be an overwhelming task of planning for staff training. While it is tempting to use the same "recipes" from...

https://www.acacamps.org/article/camping-magazine/staff-training-what-do-you-expect

Summer camp staff training — what exactly is it? If you take all the ideas and definitions; all the content from years past provided by the American Camp Association (ACA), the health department, and...