https://www.acacamps.org/events-education/online-learning/recorded-webinar/measuring-outcomes-101-easy-steps-beginners
Measuring Outcomes 101: Easy Steps for BeginnersACA’s Youth Outcomes Battery is a set of surveys designed specifically for camp professionals to use to measure camper outcomes. Join us in this webinar to learn about this easy and accessible tool...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/five-minute-marketing-plan-designing-your-blueprint-success
The Five-Minute Marketing Plan: Designing Your Blueprint for SuccessYou know you should have a written marketing plan but can’t seem to find the time, energy or know-how to pull it together. Problem solved! In this fast-paced program you...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/demystifying-google-analytics-discovering-what-really-matters-your-digital
Demystifying Google Analytics: Discovering what really matters in your digital marketingAlbert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”. While there are many elements of your marketing execution and internet...
https://www.acacamps.org/blog/better-way-get-useful-feedback-parents-caregivers-part-2
A Better Way to Get Useful Feedback from Parents and Caregivers, Part 2‘Tis the season of parents (and caregivers, and other adults-connected-to-children with whom you as a camp professional interact). You’ve likely dealt with parents and caregivers just about every day...
https://www.acacamps.org/article/camping-magazine/how-much-wood-could-woodchuck-chuck-would-you-know-how-decipher-tag-lumber
How Much Wood Could a Woodchuck Chuck? And Would You Know How to Decipher the Tag on the Lumber?A decade ago, the United States market voluntarily abandoned the long-standing wood preservative and treatment method where an arsenic and copper compound was forced into the fibers of the lumber....
https://www.acacamps.org/article/camping-magazine/internship-test-prep-or-camp-summer-planning-amid-noise-haste
Internship, Test Prep — or Camp? Summer Planning amid the Noise and Haste"Go placidly amid the noise and haste" marks the beginning of a 1927 prose poem, "Desiderata," by American writer Max Ehrmann. A copy of this well-known piece, the Latin translation of which is "...
https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools
ACA Accreditation: Valuable Marketing ToolsShare the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...
https://www.acacamps.org/blog/sample-size-what-it-what-it-not
Sample Size: What It Is and What It Is NotIn the latest Research 360 blog post, ACA's Director of Research Dr. Laurie Browne explore the concept of sample size and how to use that understanding to better interpret survey findings.
https://www.acacamps.org/blog/campwire-episode-9-camp-resarch-laurie-browne-jim-sibthorp
CampWire Episode #9 - Camp Resarch with Laurie Browne and Jim SibthorpIn the ninth episode of CampWire, ACA's director of research Laurie Browne talks with another researcher, and longtime camp friend, Jim Sibthorp about ACA's 5-year research study.
https://www.acacamps.org/blog/what-i-learned-about-camp-research-aca-national-conference
What I Learned about Camp Research at ACA National ConferenceCamp research trends include focus on acquiring equity, staff-camper interactions, and critical learning moments for campers.