https://www.acacamps.org/blog/campwire-episode-3-marketing-media-camp-mike-lang
CampWire Episode #3 — Marketing and Media at Camp with Mike LangListen to the third episode of CampWire as the Director of Marketing from Camp Tecumseh discussing marketing and media at camp.
https://www.acacamps.org/article/camping-magazine/2016-camper-enrollment-strong-enrollment-comes-new-challenges
2016 Camper Enrollment: With Strong Enrollment Comes New ChallengesThe results from the 2016 Enrollment Survey are in, and here's the bottom line: Camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same...
https://www.acacamps.org/article/camping-magazine/continuing-race-conversation-camp
Continuing the Race Conversation at CampThe American Camp Association (ACA), in partnership with Teaching Matters, offered a series of webinars over the past year enabling camp educators to discuss how to talk about anti-racism in the camp...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/storytelling-marketing-telling-story-summer-2020
Storytelling for Marketing: Telling the Story of Summer 2020DESCRIPTION: Storytelling is a deeply human experience, we’ve been telling each other stories for thousands of years. Our stories have the power to bring people together, to shape...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/camp-culture-or-cultural-appropriation-identifying-indigenous-erasure
Camp Culture or Cultural Appropriation? Identifying Indigenous Erasure and Stereotypes to Reduce HarmThis webinar will discuss cultural appropriation and the damage perpetuated by camps with harmful stereotypes. Cheryl will discuss how whiteness permeates organizational and camp actions that...
https://www.acacamps.org/resources/marketing-communications-covid-19
Marketing and Communications — COVID-19Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them.
https://www.acacamps.org/resources/virtual-program-resources-covid-19
Virtual Program Resources — COVID-19ACA has compiled of virtual programming resources to help with summer 2020 planning.
https://www.acacamps.org/events-education/online-learning/recorded-webinar/closer-look-transportation-practices
Closer Look: Transportation PracticesWelcome to the Closer Look Video Series. This recorded on-demand video is one of many that is part of a large library of accreditation related resources offered through ACA called the ACA...
https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package
Communications, Marketing, and Social Media PackageThe ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...
https://www.acacamps.org/article/camping-magazine/mission-vision-values-speaking-you-speaking-through-you
Mission, Vision, Values: Speaking to You, Speaking through YouLet’s recap the meaning of mission, vision, and values to establish a baseline of understanding around these terms.