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https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/resources/smashing-graham-crackers-launching-rockets-space-opportunities-provided-aca
Smashing Graham Crackers and Launching Rockets to Space: Opportunities Provided by ACAThe University of Utah, like many universities across the country, takes an active interest in promoting STEM fields to K–12 students. With the explosion of STEM learning programs, it can be...
https://www.acacamps.org/blog/creating-craters-chasing-comets-three-days-science-fun
Creating Craters and Chasing Comets — Three Days of Science and FunNestled on the banks of the Guadalupe River, in the heart of the Texas Hill Country, is Mo-Ranch. A summer camp, conference center, and oasis of beauty. I imagine we could all describe our sites...
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/article/camping-magazine/family-conference
A Family ConferenceTo be able to go to ACA's National Conference and feel so many people focused on the same goals that drive you, a group of people working toward a mission — it encourages so much growth. To be around...
https://www.acacamps.org/article/camping-magazine/indigenous-instructional-programming-camp-professionals
Indigenous Instructional Programming for Camp ProfessionalsCamp professionals are taking a greater interest in the concept of allyship, a process of unlearning and re-evaluating whereby those in positions of privilege attempt to adopt a stance...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/events-education/online-learning/recorded-webinar/three-ways-create-loyal-lifelong-customers-improving-communication-parents
Three Ways to Create Loyal, Lifelong Customers by Improving Communication with ParentsCamp programs often excel at providing campers with positive, meaningful, and growth-filled camp experiences, but some fall short when it comes to providing parents with an equally positive...
https://www.acacamps.org/blog/solar-celebrations
Solar CelebrationsCamps are a great place to check out the sky, including the sun! Campers are invited to celebrate Solar Week...