https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/parents/new-thinking-needed-helping-kids-avoid-or-cope-homesickness

ANN ARBOR, MI 2010 — A new report urges parents and children's doctors to change their thinking about homesickness among children, to see it as a nearly universal but highly preventable and treatable...

https://www.acacamps.org/article/camping-magazine/understanding-cultural-differences-tips-working-international-staff-campers

As the United States population becomes more diverse and camps employ more international staff, the issue of communicating and interacting effectively with people from other cultures becomes more...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....

https://www.acacamps.org/blog/why-we-choose-be-aca-accredited-what-it-takes

The directors and staff of Geneva Glen Camp (Indian Hills, Colorado), have always approached the triennial ACA visit anticipating a very upbeat and affirming experience! Our...

https://www.acacamps.org/events-education/online-learning/recorded-webinar/three-ways-create-loyal-lifelong-customers-improving-communication-parents

Camp programs often excel at providing campers with positive, meaningful, and growth-filled camp experiences, but some fall short when it comes to providing parents with an equally positive...

https://www.acacamps.org/blog/homesickness-dos-donts-parents-preparing-camp

Homesickness is a fact of life.  It is human nature to pine for what is known and comfortable.  And a stay at summer camp — even for a seasoned camper — can generate pangs of longing for...

https://www.acacamps.org/article/campline/operational-change-aca-accreditation

After evaluation of the implementation of the Operational Change that occurred in nine of the twenty-three local areas in ACA in 2016, it was determined that all additional local areas will be...