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https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/computer-network-security-evolving-risks
Computer Network Security — Evolving RisksAccording to some experts, 2012 could be the worst year ever for computer network security breaches. In 2011, major companies were victims of massive computer network security breaches. If you listen...
https://www.acacamps.org/article/camping-magazine/understanding-cultural-differences-tips-working-international-staff-campers
Understanding Cultural Differences: Tips for Working with International Staff and CampersAs the United States population becomes more diverse and camps employ more international staff, the issue of communicating and interacting effectively with people from other cultures becomes more...
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/events-education/online-learning/recorded-webinar/three-ways-create-loyal-lifelong-customers-improving-communication-parents
Three Ways to Create Loyal, Lifelong Customers by Improving Communication with ParentsCamp programs often excel at providing campers with positive, meaningful, and growth-filled camp experiences, but some fall short when it comes to providing parents with an equally positive...
https://www.acacamps.org/article/campline/calling-all-risk-champions
Calling All Risk Champions!Each year, the Insurance Committee holds a Roundtable with many of the camp industry insurers and brokers in conjunction with the American Camp Association National Conference. The 2017 Roundtable...
https://www.acacamps.org/article/camping-magazine/campculturalexchange
#CAMPCULTURALEXCHANGEIt's ironic that I've spent this fall encouraging Americans to advocate for the White House not to drastically reduce or eliminate J-1 visas for camp cultural exchange programs while also keynoting...
https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff
The Impact of Technology and Social Media on Camp StaffMiles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...