https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/camping-magazine/architecture-culture-kindness

Eden Village Camp, the Jewish farm-to-table sleepaway camp in Putnam Valley, New York, has an unusual business plan: to "be the camp we wish to see," borrowing from Ghandi's quote encouraging us to "...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...

https://www.acacamps.org/article/camping-magazine/programming-social-justice-campers

How do camps incorporate social justice into their programming for campers? Five passionate, experienced, and insightful camp administrators took their time to share their camps' approaches to this...

https://www.acacamps.org/blog/campwire-episode-7-inclusion-camp

In the seventh episode of CampWire, ACA's President/CEO Tom Rosenberg talks with Niambi Jaha-Echols about inclusion and cross-cultural agility.

https://www.acacamps.org/article/camping-magazine/indigenous-instructional-programming-camp-professionals

Camp professionals are taking a greater interest in the concept of allyship, a process of unlearning and re-evaluating whereby those in positions of privilege attempt to adopt a stance...

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....

https://www.acacamps.org/events-education/online-learning/recorded-webinar/three-ways-create-loyal-lifelong-customers-improving-communication-parents

Camp programs often excel at providing campers with positive, meaningful, and growth-filled camp experiences, but some fall short when it comes to providing parents with an equally positive...

https://www.acacamps.org/blog/campwire-episode-8-importance-working-camp

In the eighth episode of ACA's podcast, CampWire, Deb Jordan and Kim Aycock discuss why it is important to work at a camp, and some of the things camps are doing successfully to recruit...