Demystifying Google Analytics: Discovering what really matters in your digital marketing

Albert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”.  While there are many elements of your marketing execution and internet presence that can be tracked, there are fundamental metrics that every camp needs to focus on to increase enrollment.  Whether you’re completely new or an experienced user of Google Analytics, we’ll show you the essentials to leverage this powerful tool.  This will help you invest your marketing resources in the right places.  You will learn how to maximize return on your efforts based on real data and our extensive experience with other successful camps.

LEARNER OUTCOMES:

  • Understand the common marketing challenges that most summer programs face
  • Analyze benchmark information, to understand how your marketing plan compares
  • Identify and track key metrics for success
CECs: 
1.0
Presenter: 
Lee Biear

Cost

$35 Member; $70 Nonmember

Presenter Bio(s)

Lee Biear is a passionate advocate of the camp experience - 365 days of the year.  As a former camp counselor and program director, she’s seen first-hand how camp helps kids develop self-confidence and exceptional success as adults. Lee Biear currently directs communication/marketing at a family-owned Northern Wisconsin summer camp and advises a larger, diverse set of camps in her role at 829 Studios.  She helps camps develop effective value propositions for their unique program and promote these effectively in marketing, website presence, social media, and alumni reach-outs.   Lee brings successful marketing/ technology best practices that drive personalized connection, early enrollment, and camp awareness with current families and future prospects.

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