Three Ways to Create Loyal, Lifelong Customers by Improving Communication with Parents

Camp programs often excel at providing campers with positive, meaningful, and growth-filled camp experiences, but some fall short when it comes to providing parents with an equally positive experience. Even if your campers’ parents never step foot on your camp’s property, you can exceed their expectations and grow their loyalty to your program through your communication, education, and marketing plans and procedures. In this webinar, Audrey Monke shares actionable, proven strategies to take the experience you provide parents from good (or not so good) to great!

Through this webinar, participants will learn:

  1. How to implement a thorough feedback and follow up process.
  2. How to develop a year-round and summer communication and education plan.
  3. How to use your marketing dollars to build loyalty and retain your current customers.


Audrey Monke


$35 ACA Members, Non-members $70

Presenter Bio(s)

Audrey Monke is a summer camp director (Gold Arrow Camp), writer, and speaker who follows the research and best practices in parenting and youth development. Audrey has researched and written extensively on the topics of summer camp, social skills and well-being. She distills topics into manageable, easy-to-understand guidelines and shares her knowledge with others through her writing and speaking. In collaboration with parents, camp counselors, and teachers, Audrey’s mission as a parent and youth development professional is to raise a generation of kids who become responsible, independent, and flourishing adults. Learn more about Audrey at